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MARK SUTCLIFFE
UX Strategist
& Design Lead
Design • Research • Strategy
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About Me
I’m a leader in UX/UI strategy, accessibility, and design, bringing over a decade of experience to complex SaaS ecosystems and multi-surface products.
At the heart are stories; how they are experienced, shared, and used to help people navigate technology, the world, and one another.
Building teams with technology innovators, I translate these powerful human insights into foresight that transforms product strategy, AI adoption, and organisational maturity.
Here you’ll find some of my stories, and maybe become part of one.
UX Strategy Model
Through my career, I have used my UX strategy model to transform organisations with little or no user experience to fully embedded, customer-centric enterprises.
The model comprises:
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3 core elements: People, product, process
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3 key relationships: Identity, delivery, culture
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3 perspectives: Experience, organisation, team
Understanding all of them will define your approach to product and experience design in your organisation.

HOW TO BUILD A UX STRATEGY
Featured Projects
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FEXILLON
Rolling out AI
for Datacentres
Directing strategy for £1M+ AI rollout, scaling to 5,000+ users and improving workflow efficiency 300–500%.

ETHICAL AI IN MISSION CRITICAL SPACES

BLUE PRISM
Design System: Hyperspace
Accelerating the shift from legacy systems to modern web platform through our enterprise design system.

DESIGN SYSTEM IMPLEMENTATION
Feature 02
Clients & Collaborators
Clients
I design, research, and strategise digital experiences for organisations such as:
Contact
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