Branding visuals for a sewing and textiles business with a big heart.
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Finally making the leap to starting her own business in 2018, Abbii came to me with a name and an inspiring business idea; to create unique clothes and accessories that are fun and accessible in every way. Not only a bespoke product at a reasonable rate, but also with inclusiveness at it's heart. Creating a visual identity that was as far away from corporate modernity as possible was a treat and a challenge.
With a market full of cheap and cynical textiles or overpriced, pretentious crafts, Sew Happy has spotted a niche for something much more community driven. Created entirely from scratch by talented costume maker Abbii Sutcliffe, Sew Happy sells products that are made in small batches especially for customers. All Sew Happy’s designs are as useful as they are attractive, and accessible to everyone. From quiet books to aprons, it’s guaranteed that you’ll find something special to you.