The Story
XPO Display is a start-up online business specialising in the printing, cutting and distribution of cardboard flat-pack furniture for product exhibitions. This branding project aims to establish a holistic identity that represents the uniqueness of the product, and provide a branding solution that appears confident and well established besides competitors in this emerging market.
Visual Motif A
By considering the brand environment, several visual motifs have been created to provide means by which the brand and products can interact with one another. (Examples using 3rd party images)
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Motif A is for full bleed photography, utilizing the cross motif in white to complement areas of high contrast.
Visual Motif B
Motif B is for full bleed photography and type, utilizing the cross motif to divide two distinct spaces.
Visual Motif C
Motif C is for cutout photography. The cross motif overlaps the image to create a dynamic interplay between brand and product.
Visual Motif D
Motif DÂ is for full bleed photography. The images join at a cross formed of 45 degree angles, mimicking the cross motif in the logo.
Visual Motif E
Motif E is for full bleed and cutout photography. The beams of the cross motif have been scaled up as a background pattern, incorporating products within it.
Brand Application
To fully appreciate how XPO Display would work as a brand to deliver its promised experience, visualisations demonstrate brand constancy in real life design applications.
