Powering up a fast-growing streamer with a slick and fun re-brand.
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Starting in 2016 Catie's twitch stream quickly built a following of friends and fellow streamers. With this quick growth, her cobbled-together Happy Potter themed quickly became outdated and untrue to her brand. Catie enlisted me to develop her brand with a strong visual identity.
There are some very prolific trends in the gaming and e-sports industry. This, as well as Catie's competitors on the streaming stage, seemed like the first place to look. I wanted to design something that reflected the games she played, and also her attitude to her audience.
Everyone has the games they love to play. Catie's is Saint's Row, so I used this as inspiration.